1. Privacy Policy
This Privacy Policy is formulated in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It aims to clarify how our company collects, uses, stores and protects the personal information you provide when visiting our website and purchasing clothing products, ensuring the security and rights of your personal data.
1.1 Personal Information Collected
To process orders, provide high-quality services and comply with legal requirements, we may collect the following personal information:
- Basic identity information: Name, email address, phone number, delivery address, billing address;
- Order-related information: Purchased clothing style, size, color, quantity, order amount, payment method, order number;
- Browsing and usage information: Time of your visit to the website, browsed product pages, stay duration, device type used, IP address, browser information (collected through Cookies and similar technologies);
- Other information: Feedback you actively provide, inquiry content, preferences for subscribing to marketing information, etc.
1.2 Purposes of Information Use
The personal information we collect is only used for the following legitimate purposes, in line with the transparency requirements of UK GDPR:
- Processing your orders: Including order confirmation, stock preparation, delivery, logistics tracking, handling returns and refunds, and after-sales inquiries;
- Providing customer service: Responding to your inquiries, complaints and feedback, resolving order-related issues, and improving service quality;
- Marketing communications: With your consent, sending you marketing content such as new clothing products, promotional activities and preferential information (you can unsubscribe at any time);
- Website optimization: Analyze user browsing and purchasing behaviors to optimize website layout, product display and user experience;
- Legal compliance: Comply with relevant UK laws and regulations, respond to legal disputes and regulatory requirements, protect the legitimate rights and interests of the company and users.
1.3 Information Storage and Protection
We adopt industry-standard security measures to protect your personal information from unauthorized access, disclosure, tampering or damage:
- Data storage: Your personal information will be stored on secure servers located in the UK. The storage period is the shortest time required to complete the order purpose and comply with legal requirements. After expiration, it will be deleted or anonymized in accordance with the law;
- Security technology: Encryption technology (such as SSL) is used to protect data transmission, restrict internal personnel access to personal information, and conduct regular security inspections and updates;
- Third-party security: We only cooperate with third-party service providers (payment institutions, logistics companies) that meet UK GDPR requirements, and sign data processing agreements to ensure they properly protect your personal information.
1.4 Your Rights
In accordance with UK GDPR, you have the following rights to your personal information, which you can exercise by contacting our customer service team:
- Right of access: Request a copy of your personal information;
- Right to rectification: Request correction of inaccurate or incomplete personal information;
- Right to erasure: Request deletion of your personal information under specific circumstances;
- Right to restriction of processing: Request restriction on the processing of your personal information;
- Right to data portability: Request your personal information in a structured, commonly used format;
- Right to object: Object to our use of personal information for marketing or legitimate interest processing.
1.5 Third-Party Sharing
We will not sell, rent or arbitrarily share your personal information with third parties. Necessary sharing only in the following cases:
- Complete orders: Share delivery address and contact info with logistics companies; share payment info with payment institutions;
- Legal requirements: Provide information to relevant authorities when required by law;
- Business cooperation: Share limited information with authorized service providers under UK GDPR.